The lower the level of customer loyalty is for a product, the ________ .
A) stronger the existing brand relationships are
B) stronger the media plans are
C) stronger the copy tests are
D) more opportunity there is to gain sales
E) more opportunity there is to integrate marketing

Question

Quizplus · Accepted Answer

If customer loyalty is low, it means that consumers are not consistently purchasing the product, which presents an opportunity for the brand to gain sales through various marketing efforts.

The Lower the Level of Customer Loyalty Is for a Product