Of the following, which purchase funnel stage is the broadest?
A) shopping
B) familiarity
C) intention
D) loyalty
E) purchase

Question

Quizplus · Accepted Answer

Familiarity is the broadest stage as it encompasses all consumers who are aware of the product or service, even if they have not yet engaged with it. The other stages are more specific and only include consumers who have progressed further into the purchase funnel. Shopping includes those who are actively considering purchasing, intention is focused on those who have made the decision to purchase but may not have done so yet, purchase is obviously only those who have completed the transaction, and loyalty is specific to those who have made repeat purchases.

Of the Following, Which Purchase Funnel Stage Is the Broadest