Sharada Jones led her marketing team in developing a new advertising campaign. Before placing and running the advertisements, she wants to assess whether the campaign will effectively work toward her company's marketing objective of increasing brand awareness. Which of the following tools should Sharada choose?
A) hurdle rating
B) copy testing
C) a purchase funnel
D) return on key performance indicators
E) return on marketing investment

Question

Quizplus · Accepted Answer

Copy testing is a tool used to assess the effectiveness of an advertising campaign before it is launched. It involves evaluating the copy, visual elements, and overall message of an advertisement to determine its potential impact on the target audience. This tool aligns with Sharada's goal of assessing the effectiveness of her new advertising campaign before it is launched to increase brand awareness.

Sharada Jones Led Her Marketing Team in Developing a New