ROMI helps marketers allocate marketing funds based on ________ rather than on ________.
A) instinct; data
B) budgetary limitations; guesswork
C) creativity; accountability
D) metrics; analytics
E) qualitative measures; quantitative measures

Question

Quizplus · Accepted Answer

ROMI, or Return on Marketing Investment, helps marketers allocate marketing funds based on budgetary limitations rather than on guesswork, enabling a more strategic and financially responsible approach to marketing spending.

ROMI Helps Marketers Allocate Marketing Funds Based on ________ Rather