At Kearns, Inc., the management team has decided to improve its use of marketing measurement. Rachel Brown has been charged with overseeing the process issues related to marketing measurement. Which of the following is Rachel most likely responsible for?
A) assigning sales people to key customers
B) creating the media plan
C) determining a bonus structure for effective use of measurement data
D) assigning members of the IT department to manage the CRM program
E) hiring researchers to analyze data and develop insights
Correct Answer:
Verified
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