Typically, advertising and other marketing activities do not have a cumulative effect on consumer attitudes toward a brand.

Question

Quizplus · Accepted Answer

Advertising and other marketing activities do have a cumulative effect on consumer attitudes toward a brand. Consistent and repeated exposure to a brand message can increase familiarity and likability, leading to positive attitudes and ultimately, greater brand loyalty.

Typically, Advertising and Other Marketing Activities Do Not Have a Cumulative