The American Red Cross creates advertisements to encourage people to donate blood.After viewing one,Amanda decided to donate a pint of blood.After she did,Amanda felt happy that she had performed a good deed.Did an exchange occur in a marketing sense?
A)Yes,because the blood was donated to the Red Cross based on an advertisement,a marketing activity.
B)Yes,because the donated blood was exchanged for a feeling of satisfaction.
C)No,because the Red Cross is a nonprofit organization.
D)No,because no money changed hands.
E)No,because the Red Cross,a service organization,did not provide Amanda with a product.

Question

Quizplus · Accepted Answer

Exchange is the trade of things of value between buyer and seller so that each benefits.An exchange occurred when Amanda exchanged her donated blood for a feeling of satisfaction,which she valued.The Red Cross received the donated blood to serve the needs of society in times of accident or disaster.

The American Red Cross Creates Advertisements to Encourage People to Donate