Mizuno designs and sells high quality baseball gloves.Who benefits from the firm's marketing activities for its gloves?
A)a baseball or softball player who purchases a new Mizuno glove
B)the Dick's Sporting Goods salesperson who sells a customer a Mizuno glove
C)the supplier who provided the leather to Mizuno
D)the shareholder of Mizuno that designs and manufactures the gloves
E)All stakeholders should benefit from Mizuno's marketing efforts,even society at large.

Question

Quizplus · Accepted Answer

Marketing is defined as the activity for creating,communicating,delivering,and exchanging offerings that benefit its customers,the organization,its stakeholders,and society at large.It stresses the importance of delivering genuine benefits in the offerings of goods,services,and ideas marketed to customers.Also,notice that an organization's marketing activities should create value for its partners and for society.

Mizuno Designs and Sells High Quality Baseball Gloves