An organization's stockholders,its suppliers,its employees,its customers,and society at large all share what in common with regard to an organization?
A)All should benefit from the marketing of an organization's offering.
B)Everyone has a say in the ultimate design of a product.
C)Everyone is legally culpable if something goes wrong with a product.
D)All have to make some type of direct financial investment in the organization so it can profitably sell its products.
E)All use the products and/or services marketed by the organization.

Question

Quizplus · Accepted Answer

Marketing is defined as the activity for creating,communicating,delivering,and exchanging offerings that benefit its customers,the organization,its stakeholders,and society at large.It stresses the importance of delivering genuine benefits in the offerings of goods,services,and ideas marketed to customers.Also,an organization's marketing activities should create value for its partners and for society.

An Organization's Stockholders,its Suppliers,its Employees,its Customers,and Society at Large All