From its inception,Chobani wanted to place its yogurt where?
A)in organic foods section of major grocery store chains
B)in warehouse club stores like Sam's Club or Costco
C)in the dairy case of major grocery store chains
D)in mass merchandise stores like Target
E)in independent organic cooperatives,farmer's markets,and major organic grocery stores like Whole Foods or Sprouts

Question

Quizplus · Accepted Answer

Chobani pushed for distribution in major grocery chains rather than smaller niche stores,and encouraged placement of the product in the main dairy cases of the stores,not in the specialty or health food sections.The thinking was that Americans would really like Greek yogurt if they tried it,and that they would try it if they had heard about it and could find it easily in their grocery store.

From Its Inception,Chobani Wanted to Place Its Yogurt Where