In Figure 1-3,"A" represents ________ and "B" represents ________. Figure 1-3
A)decisions by management;purchases by customers
B)employees efforts;stakeholder rewards
C)sales department;manufacturing department
D)suppliers;distributors
E)discovering consumer needs;satisfying consumer needs

Question

In Figure 1-3,"A" represents ________ and "B" represents ________.  Figure 1-3
A)decisions by management;purchases by customers 
B)employees efforts;stakeholder rewards 
C)sales department;manufacturing department 
D)suppliers;distributors 
E)discovering consumer needs;satisfying consumer needs

Quizplus · Accepted Answer

A principal activity of a firm's marketing department is to scrutinize its consumers through effective research to understand what they need and want and the forces that shape those needs and wants.It then seeks to satisfy those needs by successfully implementing a marketing program possessing the right combination of the marketing mix-the four Ps.

In Figure 1-3,"A" Represents ________ and "B" Represents ________

In Figure 1-3,"A" Represents and "B" Represents