Satisfying consumer needs is accomplished by
A)designing a marketing program.
B)conducting marketing research.
C)discovering consumer needs.
D)developing a distribution strategy.
E)identifying target markets.

Question

Quizplus · Accepted Answer

A principal activity of a firm's marketing department is to scrutinize its consumers through effective research to understand what they need and want and the forces that shape those needs and wants.It then seeks to satisfy those needs by successfully implementing a marketing program possessing the right combination of the marketing mix-the four Ps.

Satisfying Consumer Needs Is Accomplished by