Innovators at 3M developed Scotchbrite Greener Clean scrub sponges from agave leaves.Customers appreciate this superior product (they don't rust or scratch)and like the fact that their purchase is environmentally responsible,making this an example of
A)the societal marketing concept.
B)the marketing concept.
C)consumerism.
D)target markets.
E)capitalism.

Question

Quizplus · Accepted Answer

With its innovative product,3M offers a product that exemplifies the societal marketing concept.

Innovators at 3M Developed Scotchbrite Greener Clean Scrub Sponges from Agave