Question 1

Which of the following statements best describes a service?

Accepted Answer

Key term definition-services.

Question 2

All of the following are examples of ideas that can be marketed except which?

Accepted Answer

Ideas are most often marketed by nonprofit organizations,governments,or individuals,such as politicians.Apple's TV ad focuses on a tangible good-the iPad mini-and its features,not abstract ideas such as tourism,protecting the environment,government spending,or causes that may benefit society.

Question 3

Social responsibility is

Accepted Answer

Social responsibility is the idea that individuals and organizations are accountable to a larger society for their actions.

Question 4

In marketing,thoughts about concepts,actions,or causes are referred to as

Accepted Answer

Key term definition-ideas.

Question 5

Which of the following organizations engage in marketing?

Accepted Answer

Every organization and individual markets.Business firms involved in manufacturing,retailing,providing services,and nonprofit organizations engage in marketing.Places,special events or causes,and political candidates also use marketing.

Question 6

Which answer reflects (in this order)a good,a service,and an idea that can be marketed?

Accepted Answer

Goods,services,and ideas are marketed.Goods are physical objects,such as a toothbrush,that satisfy consumer needs.Services are intangible items,such as laser teeth whitening.Ideas are intangibles,such as the idea of dental hygiene,involving thoughts about actions or causes.

Question 7

A product

Accepted Answer

Key term definition-product.

Question 8

What kinds of organizations should engage in marketing?

Accepted Answer

Every organization markets.Business firms involved in manufacturing,retailing,providing services,and nonprofit organizations engage in marketing.Places,special events or causes,and political candidates also use marketing.

Question 9

Ultimate consumers are

Accepted Answer

Key term definition-ultimate consumers.

Question 10

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

Accepted Answer

Social responsibility is the idea that individuals and organizations are accountable to a larger society for their actions.

Question 11

The societal marketing concept

Accepted Answer

Key term definition-societal marketing concept.

Question 12

You change the oil in your car yourself and dump the used oil down the sewer drain that ultimately flows into the local river.Oil manufacturers know this is not an isolated occurrence,so should they be concerned?

Accepted Answer

The used oil will contaminate the river,so society will bear a portion of the cost of your behavior and the oil company's inaction to prevent it.This example illustrates the issue of social responsibility,the idea that organizations and individuals are accountable to a larger society.

Question 13

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is known as

Accepted Answer

Key term definition-product.

Question 14

The Hermitage,a famous Russian art museum,was experiencing a decrease in visitors that was blamed on low awareness of the museum's treasures.The Hermitage partnered with IBM to create an online virtual tour of a sampling of paintings,sculptures,artifacts,etc. ,hopefully encouraging visitors to make a trip to experience it all.The Hermitage is a(n)________ that uses online virtual tours to market itself worldwide.

Accepted Answer

A service is an intangible item,consisting of airline trips,financial advice,or art museums like the Hermitage.

Question 15

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges from agave leaves.Customers appreciate this superior product (they don't rust or scratch)and like the fact that their purchase is environmentally responsible,making this an example of

Accepted Answer

With its innovative product,3M offers a product that exemplifies the societal marketing concept.

Question 16

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

Accepted Answer

Key term definition-societal marketing concept.

Question 17

A live theater performance cannot be touched like a physical object,but is still considered a product.To a marketer,this is an example of

Accepted Answer

Live theater performances are intangible items called "entertainment" and are classified as services.

Question 18

The idea that individuals and organizations are accountable to a larger society is known as

Accepted Answer

Social responsibility is the idea that individuals and organizations are accountable to a larger society for their actions.

Question 19

Organizations such as American Airlines,U.S.Bank,and the Red Cross each provide customers with a product that is typically called

Accepted Answer

Organizations such as American Airlines,U.S.Bank,and the Red Cross provide customers with products that are typically called a service.

Question 20

Which of the following statements best describes a good?

Accepted Answer

Key term definition-goods.

Quiz 1: Creating Customer Relationships and Value Through Marketing

Which of the following statements best describes a service?

All of the following are examples of ideas that can be marketed except which?

Social responsibility is

In marketing,thoughts about concepts,actions,or causes are referred to as

Which of the following organizations engage in marketing?

Which answer reflects (in this order) a good,a service,and an idea that can be marketed?

A product

What kinds of organizations should engage in marketing?

Ultimate consumers are

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

The societal marketing concept

You change the oil in your car yourself and dump the used oil down the sewer drain that ultimately flows into the local river.Oil manufacturers know this is not an isolated occurrence,so should they be concerned?

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is known as

Innovators at 3M developed Scotchbrite Greener Clean scrub sponges from agave leaves.Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible,making this an example of

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

A live theater performance cannot be touched like a physical object,but is still considered a product.To a marketer,this is an example of

The idea that individuals and organizations are accountable to a larger society is known as

Organizations such as American Airlines,U.S.Bank,and the Red Cross each provide customers with a product that is typically called

Which of the following statements best describes a good?