Apple launched its revolutionary Apple watch in 2015 as the first wearable technology that used a multi-touch user interface.The wearable technologies market grew at a rate of more than 100 percent in 2015.Apple sales were substantial despite a relatively high price and short battery life.The Apple watch entered the market as a
A)question mark.
B)raptor.
C)hedgehog.
D)cash cow.
E)dog.

Question

Quizplus · Accepted Answer

In business portfolio analysis,an organization's SBUs often start as question marks and proceed counterclockwise to become stars,then cash cows,and finally dogs.For Apple,its Watch is on the question mark/star borderline (low/medium market share in a high-growth market)and may remain so for some time.

Apple Launched Its Revolutionary Apple Watch in 2015 as the First