Apple launched the iPhone in 2007,had very strong sales,and its market share now exceeds 44 percent.The global smartphone market is expected to grow at an annual rate of 7 percent due to the growth internationally.Currently,Apple's iPhone SBU appears to be a
A)question mark.
B)star.
C)hedgehog.
D)cash cow.
E)dog.

Question

Quizplus · Accepted Answer

In business portfolio analysis,an organization's SBUs often start as question marks and proceed counterclockwise to become stars,then cash cows,and finally dogs.For Apple,its iPhone SBU is a star (high market share in a high-growth market).

Apple Launched the IPhone in 2007,had Very Strong Sales,and Its