Figure 2-5

-Lego has traditionally been successful selling its classic construction sets to boys.Recently,Lego introduced a line of building toys especially for girls called Lego Friends.Though based on the same construction bricks and detailed instructions,the line included female characters,pink and purple theme colors,and allowed girls to construct more story-related pieces.The company successfully reached into the girl's toy market where alternatives included princess games and accessories.Considering Figure 2-5 above,this is an example of a ________ strategy that would be found in quadrant ________.

Question

Figure 2-5
 
-Lego has traditionally been successful selling its classic construction sets to boys.Recently,Lego introduced a line of building toys especially for girls called Lego Friends.Though based on the same construction bricks and detailed instructions,the line included female characters,pink and purple theme colors,and allowed girls to construct more story-related pieces.The company successfully reached into the girl's toy market where alternatives included princess games and accessories.Considering Figure 2-5 above,this is an example of a ________ strategy that would be found in quadrant ________.

Quizplus · Accepted Answer

Market development is a marketing strategy to sell current products (here,only cosmetic tweaks)to new markets.

Figure 2-5 -Lego Has Traditionally Been Successful Selling Its Classic Construction Sets