Figure 2-7

-Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars,a water filtration system,first aid supplies,etc. ) .Before going ahead with this decision,several factors had to be considered: (1) The firm has a great reputation with its flashlights and does not want to ruin it.(2) Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3) It would have to rely on another firm to manufacture and package the survival kits.(4) Although there are nine named hurricanes anticipated for the upcoming year,no one really can predict what will happen.The company's reputation would fall in which quadrant(s) of the SWOT analysis grid?
A) A
B) B
C) C
D) D
E) A and C
Correct Answer:
Verified
Q227: An organization uses the strategic marketing process
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Q257: All of the following form the foundation
Q258: Figure 2-5 Q259: Step 1 in the planning phase of Q262: Figure 2-7 Q264: Figure 2-7 Q265: During Step 2 of the strategic marketing Q266: Figure 2-7 Q267: Market segmentation refers to Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
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A) identifying small groups