Market segmentation is a part of what step in the strategic marketing process?
A)Situation analysis
B)Market-product focus and goal setting
C)Marketing program
D)Implementation
E)Evaluation

Question

Quizplus · Accepted Answer

Determining which products will be directed toward which customers (Step 2 of the planning phase,market-product focus and goal setting)is essential for developing an effective marketing program (Step 3).This decision is often based on market segmentation,or aggregating prospective buyers into segments that have common needs and will respond similarly to a marketing action.

Market Segmentation Is a Part of What Step in the Strategic