During Step 2 of the strategic marketing process,firms such as Ben & Jerry's engage in all of the following marketing activities except which?
A)Position the product
B)Set marketing and product goals
C)Develop the marketing program
D)Select target markets
E)Find points of difference

Question

Quizplus · Accepted Answer

Determining which products will be directed toward which customers (Step 2 of the planning phase)is essential for developing an effective marketing program (Step 3).The following marketing activities are performed during Step 2: (1)segment the market;(2)set marketing and product goals;(3)select target markets;(4)find points of difference;and (5)position the product.Step 3 is developing the marketing program.

During Step 2 of the Strategic Marketing Process,firms Such as Ben