Recognized for excellence by Advertising Age,Alma creates advertising to reach diverse segments by searching "for that intangible fiber that touches the lives of consumers creating relevant and unique business-building communication ideas." Alma has created Hispanic campaigns for McDonald's,Sprint,and Clorox as a part of their programs incorporating
A)psychographic differences.
B)population inputs.
C)multicultural marketing.
D)a value consciousness.
E)macroeconomics.

Question

Quizplus · Accepted Answer

Many companies are developing multicultural marketing programs,which are combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races.

Recognized for Excellence by Advertising Age,Alma Creates Advertising to Reach