Figure 5-2

-Figure 5-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models.A number of factors are listed,such as price,display,audio quality,and text messaging.These factors are the typical ________ for smartphones.
A)consideration sets
B)evaluative criteria
C)value propositions
D)quality considerations
E)core benefits

Question

Figure 5-2
 
-Figure 5-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models.A number of factors are listed,such as price,display,audio quality,and text messaging.These factors are the typical ________ for smartphones.
A)consideration sets 
B)evaluative criteria 
C)value propositions 
D)quality considerations 
E)core benefits

Quizplus · Accepted Answer

The factors listed are the typical evaluative criteria for smartphones.Evaluative criteria are both the objective attributes of a brand and the subjective ones used to compare different products and brands.

Figure 5-2 -Figure 5-2 Above Shows the Recent Ratings from Independent Rating