Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision making.
A) limited problem solving
B) extended problem solving
C) situational problem solving
D) rational problem solving
E) routine problem solving

Question

Quizplus · Accepted Answer

Routine problem solving is used for low-involvement products where consumers spend minimal time and effort in decision making, as they are habitual purchases.

Consumers Spend Little Time and Effort Evaluating Alternatives in the Purchase