Stephan was excited about his newly purchased laptop. It had all the features he wanted and was very fast with a great display for his gaming. In addition, the $1,200 price tag was reasonable. The same day he took it out of the box, he saw an online special for a similar computer, on sale for only $1,000. Suddenly he began to doubt his purchase decision and worried that maybe he hadn't gotten such a good deal. Stephan was most likely experiencing
A) limited problem solving.
B) cognitive dissonance.
C) selective discord.
D) product conflict.
E) product uncertainty.

Question

Quizplus · Accepted Answer

Cognitive dissonance occurs when a person experiences discomfort or doubt after making a decision, often due to conflicting information or beliefs, such as seeing a similar product at a lower price after a purchase.

Stephan Was Excited About His Newly Purchased Laptop