Figure 5-2

-Figure 5-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models.The columns each show a brand like Apple,HTC,LG,Motorola,and Samsung.These brands are referred to as the ________ when consumers use these smartphone ratings to evaluate the products.
A)consideration set
B)evaluative criteria
C)points of difference
D)value propositions
E)core benefits

Question

Figure 5-2
 
-Figure 5-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models.The columns each show a brand like Apple,HTC,LG,Motorola,and Samsung.These brands are referred to as the ________ when consumers use these smartphone ratings to evaluate the products.
A)consideration set 
B)evaluative criteria 
C)points of difference 
D)value propositions 
E)core benefits

Quizplus · Accepted Answer

Evaluative criteria establish the brands in a consumer's consideration set,which is the group of brands that a consumer would consider acceptable from among all the brands of which he or she is aware in the product class.

Figure 5-2 -Figure 5-2 Above Shows the Recent Ratings from Independent Rating