When purchasing a tablet device,factors like brand image,price,and battery life that a consumer considers prior to purchase are called
A)points of difference.
B)informational alternatives.
C)buying-decision choices.
D)evaluative criteria.
E)consumer attributes.

Question

Quizplus · Accepted Answer

Evaluative criteria represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

When Purchasing a Tablet Device,factors Like Brand Image,price,and Battery Life