High-involvement purchases typically have which of the following characteristics?
A) The item is inexpensive, widely available, or simple to use.
B) The item is inexpensive, very safe to use, or purchased with great frequency.
C) The item is expensive, new to the market, or recommended by influential personal sources.
D) The item is expensive, can have serious personal consequences, or could reflect on one's social image.
E) The item is inexpensive, new to the market, or is used for more than five years.

Question

Quizplus · Accepted Answer

High-involvement purchases are characterized by being expensive, having potential serious personal consequences, or affecting one's social image, requiring more thought and research before buying.

High-Involvement Purchases Typically Have Which of the Following Characteristics