Figure 5-5

-In Figure 5-5 above,C represents the ________ influences that can affect the consumer purchase decision process.
A)sociocultural
B)economic
C)environmental
D)situational
E)market-dominated

Question

Figure 5-5
 
-In Figure 5-5 above,C represents the ________ influences that can affect the consumer purchase decision process.
A)sociocultural 
B)economic 
C)environmental 
D)situational 
E)market-dominated

Quizplus · Accepted Answer

Sociocultural influences,which evolve from a consumer's formal and informal relationships with other people,also exert a significant impact on the consumer purchase decision process.These involve personal influence,reference groups,family influence,social class,culture,and subculture.

Figure 5-5 -In Figure 5-5 Above,C Represents the ________ Influences That Can