Selective retention negatively impacts which stage of the consumer purchase decision process?
A)information search
B)purchase decision
C)alternative evaluation
D)postpurchase behavior
E)problem recognition

Question

Quizplus · Accepted Answer

Selective retention means that consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.Selective retention often occurs in the information search stage of the consumer decision process when consumers engage in both internal and external search activities.

Selective Retention Negatively Impacts Which Stage of the Consumer Purchase