The fear of physical harm,a large financial outlay required to buy the product,fear of poor product performance,and fear of disapproval from friends can all contribute to
A)consumer angst.
B)cognitive dissonance.
C)purchase anxiety.
D)perceived risk.
E)consumer cynicism.

Question

Quizplus · Accepted Answer

Perceived risk is the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.Examples of negative consequences include the size of the financial outlay required to buy the product,the risk of physical harm,the performance of the product,and the psychosocial risk that friends won't approve of the purchase.

The Fear of Physical Harm,a Large Financial Outlay Required to Buy