In the VALS framework,achievement-motivated consumers who have lower levels of education and household income than Achievers are called
A)Believers.
B)Experiencers.
C)Strivers.
D)Makers.
E)Survivors.

Question

Quizplus · Accepted Answer

Consumers motivated by achievement look for products and services that demonstrate success to their peers or to a group they aspire to.They include Achievers and Strivers,the latter of which have low resources.

In the VALS Framework,achievement-Motivated Consumers Who Have Lower Levels of Education