In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as ________,have high resources and are social and spontaneous.They are first in,first out of trend adoption.
A)Experiencers
B)Believers
C)Makers
D)Achievers
E)Thinkers

Question

Quizplus · Accepted Answer

High-resource Experiencers are social and spontaneous.They are first in,first out of trend adoption.

In the VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical