Many University of Florida students, fans, and others view themselves as part of "Gator Nation," the name of the ________ given to supporters of the University of Florida's educational and athletic programs.
A) VALS type
B) aspiration group
C) social class
D) brand community
E) market segment

Question

Quizplus · Accepted Answer

"Gator Nation" is considered a brand community as it consists of people who identify with and support the University of Florida's brand, including its educational and athletic programs.

Many University of Florida Students, Fans, and Others View Themselves