Mars,America's second-largest candy company,began doing business in Russia in the late 1980s.The Snickers bar is one of the top-selling candies in Russia and is marketed in much the same way as it is in the United States.What type of global company is Mars?
A)international firm
B)multidomestic firm
C)transnational firm
D)meganational firm
E)multinational firm

Question

Quizplus · Accepted Answer

International firms engage in trade and marketing in different countries as an extension of the marketing strategy in their home country.

Mars,America's Second-Largest Candy Company,began Doing Business in Russia in the Late