Companies that use a(n)________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.
A)ethnocentric
B)multidomestic
C)transnational
D)global
E)international

Question

Quizplus · Accepted Answer

Firms that have as many different product variations,brand names,and advertising programs as countries in which they do business use a multidomestic marketing strategy.

Companies That Use A(n)________ Marketing Strategy Have as Many Different