The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this ________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.
A) cultural symbol
B) anthropomorphic code
C) back translation
D) semantic representation
E) civil analysis

Question

Quizplus · Accepted Answer

The Parthenon is a significant cultural symbol in Greece, and using it in a marketing campaign in a way that alters its iconic structure can be seen as disrespectful, leading to an angry response.

The Parthenon Evokes Strong Feelings from Consumers in Greece and Is