As a general rule, ________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is, consumers share the same desires, needs, and use for the product.
A) product adaptation
B) product extension
C) product integration
D) product invention
E) product customization

Question

Quizplus · Accepted Answer

Product extension works best when the target market is similar across different countries and cultures, as it involves selling the same product without significant changes.

As a General Rule, ________ Seems to Work Best When