Figure 7-5

-Black & Decker developed the Snake Light flexible flashlight.Created to address a global need for portable lighting,the product became a best seller in North America,Europe,Latin America,and Australia.This is an example of which type of global marketing product and promotion strategy?
A)product extension
B)product customization
C)product adaptation
D)product invention
E)product integration

Question

Figure 7-5
 
-Black & Decker developed the Snake Light flexible flashlight.Created to address a global need for portable lighting,the product became a best seller in North America,Europe,Latin America,and Australia.This is an example of which type of global marketing product and promotion strategy?
A)product extension 
B)product customization 
C)product adaptation 
D)product invention 
E)product integration

Quizplus · Accepted Answer

With product invention,companies invent totally new products designed to satisfy common needs across countries.

Figure 7-5 -Black & Decker Developed the Snake Light Flexible Flashlight.Created to Light