Figure 7-5

-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,B refers to which type of strategy?
A)product extension strategy
B)communication adaptation strategy
C)product adaptation strategy
D)dual adaptation strategy
E)product invention strategy

Question

Figure 7-5
 
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,B refers to which type of strategy?
A)product extension strategy 
B)communication adaptation strategy 
C)product adaptation strategy 
D)dual adaptation strategy 
E)product invention strategy

Quizplus · Accepted Answer

A product adaptation strategy (B)uses the same promotion but an adapted product.

Figure 7-5 -Global Companies Have Five Strategies for Matching Products and Their