Figure 7-5

-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,D refers to which type of strategy?
A)product extension strategy
B)product adaptation strategy
C)dual adaptation strategy
D)product invention strategy
E)communication adaptation strategy

Question

Figure 7-5
 
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,D refers to which type of strategy?
A)product extension strategy 
B)product adaptation strategy 
C)dual adaptation strategy 
D)product invention strategy 
E)communication adaptation strategy

Quizplus · Accepted Answer

A dual adaptation strategy (D)adapts both the product and the promotion.

Figure 7-5 -Global Companies Have Five Strategies for Matching Products and Their