Consider the LEGO Group MINDSTORMS® product.If the marketing research measure of success is assembly time for a particular design meant for middle school kids,which would be the best possible marketing action if the results of a marketing research study concluded,"All 10 teams could assemble Design B in 20 minutes but only three teams completed Design A"?
A)Redesign the kits so that assembly time is more uniform.
B)Introduce Design B.
C)Introduce Design A,but add more new features to charge a higher price.
D)Mine the data further for student reactions.
E)Consult the marketing dashboards to analyze LEGO Group sales in the United States.

Question

Quizplus · Accepted Answer

In this case,research concludes that kids could assemble Design B in the time frame before which they would lose interest,so therefore it is preferable to Design A.

Consider the LEGO Group MINDSTORMS® Product