What marketing metric determines whether a TV program such as 60 Minutes remains on the CBS broadcast TV network?
A)appeal
B)cost per ad
C)rating
D)poll
E)frequency

Question

Quizplus · Accepted Answer

National TV ratings,such as those collected by Nielsen,are an example of mechanical observational data collected by a "people meter." The device measures what channel and program are tuned in and who is watching.On the basis of all observational data,Nielsen then calculates the rating of each TV program.A single rating point equals 1 percent,or 1,180,000 TV households.A change of 1 percentage point in a rating can mean gaining or losing millions of dollars in advertising revenues because advertisers pay rates on the basis of the size of the audience of the TV program.

What Marketing Metric Determines Whether a TV Program Such as 60