A publishing company sponsors a discussion session with seven college instructors who use a specific management textbook.The instructors meet with a moderator who asks their opinions about the textbook,its instructor's manual,and its video and written cases.This is an example of a(n)
A)jury of executive thought.
B)consumer panel.
C)information forum.
D)focus group.
E)depth interview.

Question

Quizplus · Accepted Answer

Focus groups are informal sessions with 6 to 10 current,past,or potential customers in which a discussion leader,or moderator,asks their opinions about the firm's products and those of its competitors,including how they use these products and special needs they have that these products don't address.Often recorded and conducted in special interviewing rooms with a one-way mirror,these groups enable marketing researchers and managers to hear and watch consumer reactions.

A Publishing Company Sponsors a Discussion Session with Seven College