Figure 8-4

-Consider Figure 8-4,Question 1 above,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 1 illustrates which type of question format?
A)dichotomous
B)open-ended
C)closed-end
D)attitudinal
E)semantic differential

Question

Figure 8-4
 
-Consider Figure 8-4,Question 1 above,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 1 illustrates which type of question format?
A)dichotomous 
B)open-ended 
C)closed-end 
D)attitudinal 
E)semantic differential

Quizplus · Accepted Answer

This is an example of an open-ended question.An open-ended question allows respondents to express opinions,ideas,or behaviors in their own words without being forced to choose among alternatives that have been predetermined by a marketing researcher.

Figure 8-4 -Consider Figure 8-4,Question 1 Above,which Was Part of a Wendy's