Figure 8-4,Question 5

-Consider Figure 8-4,Question 5 above,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 5 illustrates which type of question format?
A)dichotomous
B)open-ended
C)Likert scale
D)semantic differential scale
E)attitudinal

Question

Figure 8-4,Question 5
 
-Consider Figure 8-4,Question 5 above,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 5 illustrates which type of question format?
A)dichotomous 
B)open-ended 
C)Likert scale 
D)semantic differential scale 
E)attitudinal

Quizplus · Accepted Answer

This is an example of a question that uses a semantic differential scale,a five-point scale in which the opposite ends have one- or two-word adjectives that have opposite meanings.

Figure 8-4,Question 5 -Consider Figure 8-4,Question 5 Above,which Was Part of a Wendy's