All of the following are advantages to using cross tabulations to organize and present marketing data except which?
A)Cross tabulations can be used to summarize experimental data.
B)Cross tabulations clearly show the relationships between all the variables in a survey.
C)Cross tabulations can be used to summarize observational data.
D)Cross tabulations can be used to summarize questionnaire data.
E)Cross tabulations have great flexibility.

Question

Quizplus · Accepted Answer

The simple format of cross tabulations permits direct interpretation and an easy means of communicating data to management.They have great flexibility and can be used to summarize questionnaire,observational,and experimental data.Cross tabulations also have some disadvantages.For example,they can be misleading if the percentages are based on too few observations.Also,cross tabulations can hide some relationships because each typically only shows two or three variables.

All of the Following Are Advantages to Using Cross Tabulations