The total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts is referred to as the
A) prognostication.
B) sales forecast.
C) guesstimate.
D) marketing intuition.
E) market potential.
Correct Answer:
Verified
Q202: Information technology refers to
A) any information derived
Q231: Large databases are subject to _ platforms
Q237: Data mining refers to
A) any form of
Q241: Evaluating the results of a marketing decision
Q241: Q245: Making recommendations, implementing them, and evaluating results Q247: A method of presenting and analyzing data Q248: All of the following are advantages to
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