All of the following are criteria used for forming market segments except which?
A)difference of needs of buyers among segments
B)potential for increased profit
C)cost of reaching the segment
D)potential of a marketing action to reach a segment
E)simplicity and cost-effectiveness of assigning potential buyers to segments

Question

Quizplus · Accepted Answer

The five criteria to be used in forming segments include: (1)simplicity and cost-effectiveness of assigning potential buyers to segments,(2)potential for increased profit,(3)similarity of needs of potential buyers within a segment,(4)difference of needs of buyers among segments,and (5)potential of a marketing action to reach a segment.The cost of reaching the segment is a criterion for selecting a target segment.

All of the Following Are Criteria Used for Forming Market