Four general categories are used to segment consumer markets,one of which is
A)supplier segmentation.
B)demand segmentation.
C)regional segmentation.
D)behavioral segmentation.
E)product segmentation.

Question

Quizplus · Accepted Answer

Figure 9-4 shows four general bases,variables,and breakdowns for U.S.consumer markets: (1)geographic segmentation,(2)demographic segmentation,(3)psychographic segmentation,and (4)behavioral segmentation.

Four General Categories Are Used to Segment Consumer Markets,one of Which