Grouping potential buyers into meaningful segments involves meeting some specific criteria that answer which of the following questions?
A)Is this product useful on a global scale?
B)Is it possible to reposition this product?
C)Is there too much competition for this product?
D)Is the market loyal to the product?
E)Would segmentation be worth doing and is it possible?

Question

Quizplus · Accepted Answer

It's not always a good idea to segment a market.Grouping potential buyers into meaningful segments involves meeting some specific criteria that answer the questions,"Would segmentation be worth doing?" and "Is it possible?" If so,a marketer must find specific variables that can be used to create these various segments.

Grouping Potential Buyers into Meaningful Segments Involves Meeting Some Specific